additional $5.9 million will also be allocated to information technology
initiatives, including a new enterprise resource planning (“ERP”) system and
radio-frequency identification (“RFID”) system with lift access control gates on
most mountain lifts.
“The RFID gates should reduce wait times at our main access points
and provide us with the necessary infrastructure to enhance guest engagement in
the future,” says Brownlie. “Minimizing lost revenue from lift ticket fraud is
also another key benefit of the RFID system.”